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e-tron is the future: Electric mobility of the Audi brand

For the company, the Audi e-tron means is more than a new automobile with a revolutionary drive system. The model is a key stage along the strategic roadmap for redefining mobility in the premium segment. By 2025, there will be an electrified variant, whether fully electric or plug-in hybrid, in every Audi core car line. By the middle of the next decade, roughly every third car sold by the brand will be electrified. Audi will also launch an initial limited-production model with a fuel cell drive system early next decade, as hydrogen is another perfect energy source for the e-mobility of tomorrow. The company is also heavily involved in research into synthetic fuels that can be used in conventional engines to help conserve resources and protect the climate. 

Moving beyond the product, Audi is also driving infrastructure development. The brand and its partners have founded Ionity, a joint venture for establishing a European fast charging network. Plans call for 400 stations with six charging points each along the main transportation corridors by 2020. In the USA, Electrify America means that Audi customers have the benefit of a similarly strong charging backbone in 17 metropolitan regions and along the highways.

Thanks to the strategic master plan, the electric vehicle revolution at Audi is picking up steam. Two major synergy levers are bringing additional Vorsprung: the modular electric platform that Volkswagen developed for the compact segment and the premium electrification architecture on the basis of which Audi and Porsche are building mid-size, full-size and luxury class electric cars. The synergies make fully-electric drives profitable and at the same time quickly offer customers a diverse range of attractive models for emissions-free driving. Then there are entirely new services revolving around mobility, all digitally connected and available anytime and anywhere. Including in the car itself, of course. 

The Audi e-tron is a sign of the new age here, as well. It is the first series-production model from Audi for which functions can be booked on demand using the brand’s mobile platforms. Audi is already shaping this future of electric mobility today. It will be digital, electric and autonomous. Audi will invest some 40 billion euros in new, key technologies by 2025 and will always remain true to its brand promise: Vorsprung durch Technik.


The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.

© 2018 by AUDI AG. All rights reserved.

The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law. Since 1st September 2017, certain new vehicles are already being type-approved according to the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure for measuring fuel consumption and CO2 emissions. Starting on September 1st 2018, the New European Driving Cycle (NEDC) will be replaced by the WLTP in stages. Owing to the more realistic test conditions, the fuel consumption and CO2 emissions measured according to the WLTP will, in many cases, be higher than those measured according to the NEDC. For further information on the differences between the WLTP and NEDC, please visit www.audi.de/wltp.

We are currently still required by law to state the NEDC figures. In the case of new vehicles which have been type-approved according to the WLTP, the NEDC figures are derived from the WLTP data. It is possible to specify the WLTP figures voluntarily in addition until such time as this is required by law. In cases where the NEDC figures are specified as value ranges, these do not refer to a particular individual vehicle and do not constitute part of the sales offering. They are intended exclusively as a means of comparison between different vehicle types. Additional equipment and accessories (e.g. add-on parts, different tyre formats, etc.) may change the relevant vehicle parameters, such as weight, rolling resistance and aerodynamics, and, in conjunction with weather and traffic conditions and individual driving style, may affect fuel consumption, electrical power consumption, CO2 emissions and the performance figures for the vehicle.

Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of new passenger car models”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and at www.dat.de.