For the company, the Audi e-tron means is more than a new automobile with a revolutionary drive system. The model is a key stage along the strategic roadmap for redefining mobility in the premium segment. By 2025, there will be an electrified variant, whether fully electric or plug-in hybrid, in every Audi core car line. By the middle of the next decade, roughly every third car sold by the brand will be electrified. Audi will also launch an initial limited-production model with a fuel cell drive system early next decade, as hydrogen is another perfect energy source for the e-mobility of tomorrow. The company is also heavily involved in research into synthetic fuels that can be used in conventional engines to help conserve resources and protect the climate.
Moving beyond the product, Audi is also driving infrastructure development. The brand and its partners have founded Ionity, a joint venture for establishing a European fast charging network. Plans call for 400 stations with six charging points each along the main transportation corridors by 2020. In the USA, Electrify America means that Audi customers have the benefit of a similarly strong charging backbone in 17 metropolitan regions and along the highways.
Thanks to the strategic master plan, the electric vehicle revolution at Audi is picking up steam. Two major synergy levers are bringing additional Vorsprung: the modular electric platform that Volkswagen developed for the compact segment and the premium electrification architecture on the basis of which Audi and Porsche are building mid-size, full-size and luxury class electric cars. The synergies make fully-electric drives profitable and at the same time quickly offer customers a diverse range of attractive models for emissions-free driving. Then there are entirely new services revolving around mobility, all digitally connected and available anytime and anywhere. Including in the car itself, of course.
The Audi e-tron is a sign of the new age here, as well. It is the first series-production model from Audi for which functions can be booked on demand using the brand’s mobile platforms. Audi is already shaping this future of electric mobility today. It will be digital, electric and autonomous. Audi will invest some 40 billion euros in new, key technologies by 2025 and will always remain true to its brand promise: Vorsprung durch Technik.
The equipment, data and prices specified in this document refer to the model range offered in Germany. Subject to change without notice; errors and omissions excepted.